Air New Zealand TV commercial: “Nothing to Hide”

Air New Zealand unveiled a new advertising campaign on the 11th May 2009 aptly named “Nothing to Hide”. More than 90 Air NZ staff members are featured in the campaign, with eight demonstrating the airline’s transparency when it comes to their product by ‘wearing’ nothing more than body paint. The airline’s CEO, Rob Fyfe, also plays a part in the commercial as a body painted baggage handler.

Air New Zealand CEO Rob Fyfe in body paint for the commercial

Viral marketing campaigns work when the concept is original and fun; and Air New Zealand will likely get their money’s worth from the airplay and media attention this campaign will inevitably receive.

The commercial’s backing soundtrack is by Kiwi songstress Gin Wigmore and appropriately titled “Under My Skin”. The campaign is the result of a successful local billboard and print media campaign that featured body painted pilots.

The campaign agency was 99 Auckland and the commercial was produced by Exposure Films. The music clip is by local performerGin Wigmore

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One does have to wonder if Air New Zealand snatched the bodypainting idea of V Australia who only a few months prior used the same concept at their Sydney and Los Angeles launch.

V Australia girls in body paint (Feb 27, 2009)

V Australia girls in body paint (Feb 27, 2009)

Related posts:
  1. Air New Zealand ‘Bare Essentials’ Safety Video
  2. Air New Zealand and the Saverjet Parody
  3. Air New Zealand ‘Cougar’ Campaign
  4. Virgin Blue and Air New Zealand Alliance
  5. New V Australia TV campaign: Flygirls
  6. New Virgin Blue TV campaign: Where Great Ideas Fly’
  7. First look at Virgin Australia’s new Print Campaign

About Marty

Marty is an International airline pilot, commercial helicopter pilot and experienced flight instructor. He is also the Director of a media company based in Sydney, Australia. Connect with Marty on Twitter, Flight Podcast or Google+.


  1. great post and great aviation site. thank you I love you guys so much

  2. I see you know the agency ,the producer and the Miusician of the Air NZ Body art ads campaign.
    BUT would be nice for the body artists behind the Air NZ ads Campaign get a mention too dont you think.
    A Mother and son team Carmel and Alex Mc Cormick The body artists.
    Wayne Mc Cormick

    • Hi Wayne. Thanks for the information… I assure you the only reason I left that information out is because I couldn’t find it. You did an awesome job. Well done!


  1. [...] In the aftermath Air New Zealand’s successful Nothing to Hide television and print campaign, Air NZ launched a viral-ready Cougar Pride advertisement through [...]

  2. [...] country’ or ‘little airline’ inferiority complex? This campaign, and the Nothing to Hide TV commercials, are orientated around transparency of Air NZ airfares, but it’s a strange [...]

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