Air New Zealand unveiled a new advertising campaign on the 11th May 2009 aptly named “Nothing to Hide”. More than 90 Air NZ staff members are featured in the campaign, with eight demonstrating the airline’s transparency when it comes to their product by ‘wearing’ nothing more than body paint. The airline’s CEO, Rob Fyfe, also plays a part in the commercial as a body painted baggage handler.
Air New Zealand CEO Rob Fyfe in body paint for the commercial
Viral marketing campaigns work when the concept is original and fun; and Air New Zealand will likely get their money’s worth from the airplay and media attention this campaign will inevitably receive.
The commercial’s backing soundtrack is by Kiwi songstress Gin Wigmore and appropriately titled “Under My Skin”. The campaign is the result of a successful local billboard and print media campaign that featured body painted pilots.
The campaign agency was 99 Auckland and the commercial was produced by Exposure Films. The music clip is by local performerGin Wigmore
One does have to wonder if Air New Zealand snatched the bodypainting idea of V Australia who only a few months prior used the same concept at their Sydney and Los Angeles launch.
V Australia girls in body paint (Feb 27, 2009)
Related posts:
- Air New Zealand ‘Bare Essentials’ Safety Video
- Air New Zealand and the Saverjet Parody
- Air New Zealand ‘Cougar’ Campaign
- New V Australia TV campaign: Flygirls
- Virgin Blue and Air New Zealand Alliance
- New Virgin Blue TV campaign: Where Great Ideas Fly’
- First look at Virgin Australia’s new Print Campaign
About Marty
great post and great aviation site. thank you I love you guys so much
I see you know the agency ,the producer and the Miusician of the Air NZ Body art ads campaign.
BUT would be nice for the body artists behind the Air NZ ads Campaign get a mention too dont you think.
A Mother and son team Carmel and Alex Mc Cormick The body artists.
Thanks
Wayne Mc Cormick
Hi Wayne. Thanks for the information… I assure you the only reason I left that information out is because I couldn’t find it. You did an awesome job. Well done!