New Virgin Blue TV campaign: Where Great Ideas Fly’

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Virgin Blue are set to launch a new advertising campaign on Australian television Sunday night when they launch their ‘where great ideas fly‘ campaign. It will feature, Alex, in parallel time zones 1999 and 2009 and the ultimate comparison – on the long lonely drive between Melbourne and Sydney to see his girlfriend in 1999 and the ultimate juxtaposition, enjoying a great flight on Virgin Blue in 2009 where he experiences a range of Virgin Blue offerings, including Premium Economy, and live2air.

The Virgin Blue brand was nothing more than a sketch on the back of a beer coaster nine years ago but has since evolved into a group of airlines comprising Virgin Blue, V Australia, Pacific Blue, and Polynesian Blue.

The campaign is a reminder to people that Virgin Blue has forever changed the aviation industry in Australia and made air travel accessible, affordable and fun! Only 9 years ago it wasn’t uncommon to pay 10 times more than you would today. Thanks to Virgin, this is no longer the case!

Following is a brief story board from the commercial:

Alex at work...

Alex on his way...

Comfort comparison

Virgin service

Alex in Sydney

Virgin has now made international travel far more affordable with the introduction of V Australia on the Sydney to Los Angeles route, and is set to further make air travel more affordable with the introduction of other international routes to its network.

If you are in Australia you can catch the new television commercial during Channel 7′s news program at 6.00pm nationally. It will also play to a nationwide audience during The Force and AFL Sunday Night.

The TVC features internationally renowned Aussie band ‘Cat Empire’ whose lyrics ‘I love the things that seem impossible’ from the song ‘Panama’ were chosen to accompany the emotive storyboard of how affordable airfares have made travel possible for all Australians.

Edit – 20th May: Thanks to Pete’s comments below, here’s a copy of the 45-second commercial discussed above:

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3. V Australia – more pics and new TV campaign
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5. Welcome Virgin Australia – Pictures
6. World Airline Awards 2008 (Qantas & Virgin Blue)
7. Virgin Atlantic’s Charity Event at The Ivy, Sydney