Air New Zealand has released a new in-flight safety video in the aftermath of the viral success of the “Nothing to Hide” television campaign where actual airline staff ‘wore’ nothing more than body paint to illustrate the transparency of their airfares. Perhaps it’s a little ironic that a campaign called Nothing to Hide actually hides everything most passengers wouldn’t mind seeing. This isn’t such a bad thing since the majority of their cabin crew don’t look anything like the girls we’re seeing in the commercial… and there isn’t enough paint on this planet that could do most of them justice!
Personally, I’m glad there’s something to look at in this campaign since listening to it will drive you crazy – the accents are akin to the dissonant noise one hears when scraping a jagged nail along a blackboard.
In my opinion, the campaign was inspired by V Australia who body painted cabin crew around the time of the airline’s launch, with Richard Branson introducing the woman as wearing ‘Virgin’s new uniform’. It’s not unlike Australia’s Trans Tasman brethren to leech off the creative ideas that originate from the mother-country so I’ll refrain from criticism in the knowledge that they need all the inspiration Australia can provide!
It’s a good campaign and will likely yield the same viral marketing results via sites like YouTube that Air New Zealand enjoyed after the release of their initial campaign. Perhaps the commercial will help put the country on the map for reasons other than its absurd human-sheep ratio.
See our original post here.