Comments on: Kulula Airlines: Flying 101 http://www.flight.org/blog/2010/02/09/kulula-airlines-flying-101/ Aviation lifestyle blog. Airlines. Training. Travel. Thu, 09 Feb 2012 23:12:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike Krsticevic http://www.flight.org/blog/2010/02/09/kulula-airlines-flying-101/comment-page-1/#comment-541 Mike Krsticevic Tue, 23 Feb 2010 09:28:23 +0000 http://www.flight.org/blog/?p=792#comment-541 Marty, the livery on that plane is hilarious! I do wonder if the loss of branding will affect them but I also wonder whether their humorous designs will become their brand and create a completely new talking point that could last for years. The key, of course, will be to make sure that their customer service and safety record is outstanding otherwise their uniqueness will be used against them to make them the "laughing stock" of the aviation community for all the wrong reasons. Mike Marty, the livery on that plane is hilarious!

I do wonder if the loss of branding will affect them but I also wonder whether their humorous designs will become their brand and create a completely new talking point that could last for years.

The key, of course, will be to make sure that their customer service and safety record is outstanding otherwise their uniqueness will be used against them to make them the “laughing stock” of the aviation community for all the wrong reasons.

Mike

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