Billboard Ambush Advertising in India

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I was just making my way through an old terabyte hard drive trying to make sense of my madness when I came across this brilliant billboard advertising campaign.

Three Indian airlines – Jet Airways, Kingfisher Airlines and Go Airlines – all tired to outdo each other in their outdoor advertising campaigns.

It all started when Jet Airlines innocently put up this billboard title: “We’ve Changed”.

Jet Airways - "We've Changed"

Kingfisher Airlines saw an opportunity and took credit for making them change.

Kingfisher - "We Made Them Change"

If that wasn’t enough, Go Airlines decided to cash in on the success of the first two billboards and create a broader awareness of the campaign.

Go - "We've Not Changed"

There could be a message in this… don’t leave yourself open to “ambush advertising”! Not only did Go get the last word… but they belittled and outwitted the message of the other two airlines.

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