After days of speculation, Virgin Blue and Air New Zealand have announced that they intend to seek regulatory approval for an alliance on the Trans Tasman (route between Australia and New Zealand). The proposed alliance will allow the airlines to collaborate on route structures, product planning, advertising, ground handling, code sharing and frequent flyer programs. [...]
Air New Zealand ‘Cougar’ Campaign
March 21, 2010 By Leave a Comment
In the aftermath Air New Zealand’s successful Nothing to Hide television and print campaign, Air NZ launched a viral-ready Cougar Pride advertisement through December 2009 and January 2010 that featured a David Attenborough style mocumentary detailing the (apparent) desperate single life of the slightly older NZ female population. Perhaps their campaign was inspired by the [...]
Air New Zealand asks Twitter Followers for Marketing Advice
September 1, 2009 By Leave a Comment
What does any airline marketing department do that’s just created a bunch of insulting and confrontational advertisements for a range of their destinations? The option Air New Zealand chose was to share a range of ideas with their Twitter following via Twitpic.com for feedback. What followed were an avalanche of insults and some constructive criticism [...]
Air New Zealand TV commercial: “Nothing to Hide”
May 15, 2009 By 4 Comments
Air New Zealand unveiled a new advertising campaign on the 11th May 2009 aptly named “Nothing to Hide”. More than 90 Air NZ staff members are featured in the campaign, with eight demonstrating the airline’s transparency when it comes to their product by ‘wearing’ nothing more than body paint. The airline’s CEO, Rob Fyfe, also [...]
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