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After days of speculation, Virgin Blue and Air New Zealand have announced that they intend to seek regulatory approval for an alliance on the Trans Tasman (route between Australia and New Zealand). The proposed alliance will allow the airlines to collaborate on route structures, product planning, advertising, ground handling, code sharing and frequent flyer programs. [...]
The Saverjet viral video campaign is orientated around the operations of the budget (and fictitious) airline at SaverJet.com. It plays out as a parody of Australian low cost carriers and their supposed array of hidden fees and charges incurred beyond the advertised airfare. The ‘humorous’ approach to the low cost experience was directed at both [...]
In the aftermath Air New Zealand’s successful Nothing to Hide television and print campaign, Air NZ launched a viral-ready Cougar Pride advertisement through December 2009 and January 2010 that featured a David Attenborough style mocumentary detailing the (apparent) desperate single life of the slightly older NZ female population. Perhaps their campaign was inspired by the [...]
What does any airline marketing department do that’s just created a bunch of insulting and confrontational advertisements for a range of their destinations? The option Air New Zealand chose was to share a range of ideas with their Twitter following via Twitpic.com for feedback. What followed were an avalanche of insults and some constructive criticism [...]
Air New Zealand has released a new in-flight safety video in the aftermath of the viral success of the “Nothing to Hide” television campaign where actual airline staff ‘wore’ nothing more than body paint to illustrate the transparency of their airfares. Perhaps it’s a little ironic that a campaign called Nothing to Hide actually hides [...]
Air New Zealand unveiled a new advertising campaign on the 11th May 2009 aptly named “Nothing to Hide”. More than 90 Air NZ staff members are featured in the campaign, with eight demonstrating the airline’s transparency when it comes to their product by ‘wearing’ nothing more than body paint. The airline’s CEO, Rob Fyfe, also [...]
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