Aviation lifestyle blog. Airlines. Training. Travel.
The British advertising watchdog (Advertising Standards Authority, or ASA) has banned yet another Ryanair advertising campaign. The print advertisement features a bikini clad model promoting “sunny” destinations – despite average spring temperatures ranging between only 6 and 10 degrees Celsius. Normally, I’d struggle to determine if this was a deliberate attempt to elicit a response [...]
This Alaska Airlines commercial is brilliant! In a historical sense, it demonstrates the paradigm shift in both the airline product and passenger expectations in the airline industry over the last 25 years. The advert pokes fun at the concept of lowering the costs of travel by suggesting that one day, in the future, airlines may [...]
Who doesn’t love an airline bitch-fight? The difference between European airlines and what we generally see in the Asia-Pacific arena is that the Europeans don’t wear gloves. I quite enjoy the competitive banter between Australian airlines – particularly Jetstar and Virgin Blue – who always seems to be up for a friendly cat-flight; much of [...]
I have only just discovered and watched a UK Channel 4 documentary by Dispatches titled “Ryanair: Caught Napping” which was initially broadcast on the 13th February 2006. The program sent two undercover reporters into the Ryanair organisation for five months who secretly filmed Ryanair’s training programs, operation and ‘cockpit confessions’ as part of operational cabin [...]
Thirteen flight attendants from Ryanair have stripped off their uniforms for the company’s annual charity calendar, but it has feminist groups burning bras and claiming that the airline is both sexist and perpetuating long held stereotypes about cabin crew. It’s unlikely that the female Ryan Air staff feel the same way since it is reported [...]
Ryanair appeal to a minority audience. Since their minority backpacking audience will fly with them regardless of Ryanair’s approach to air travel or their advertising (because of the perceived low costs) they can get away with offending anybody outside of their target market in the name of brand awareness. Their rude, crude and distasteful approach [...]
Some time back we set up a number of Twitter accounts that would automate the hourly posting of … [Read More...]
From all of the contributors at flight.org, we would like to wish you all the best of the holiday … [Read More...]
One of my fellow pilots was diagnosed and treated for Prostate Cancer about two years ago. … [Read More...]
It's Tax time again and as since I'm one of those lazy people who does all the work at the end, … [Read More...]
In March of this year, a Southwest pilot inadvertently broadcast a homophobic tirade of foul mouthed … [Read More...]
The industrial unrest within the Qantas group is no secret. The long-haul pilot body, engineers, … [Read More...]
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