First look at Virgin Australia’s new Print Campaign

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Virgin Australia will today launch a national print and billboard campaign that gives us some indication of what we can expect from the brand in the future. Unlike the more flamboyant “flygirl” campaigns we’ve come to expect from the Virgin brand, today’s launch is far more subtle and focuses on what the company claims is [...]

Royal Jordanian Join the (Social) Space Race

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I don’t know what’s more disgraceful: the fact Royal Jordanian have only just launched their Facebook and Twitter presence, or the fact I’ve only just found out about it. On May 14th, the social media company of TheOnlineProject hosted what they initially believed was the world’s first official aircraft tweet-up on board the airline’s newly [...]

Welcome Virgin Australia – Pictures

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Virgin Blue re-branded its domestic and narrow-body international operation (excluding the Polynesian Blue operation that consists of just one aircraft) into Virgin Australia. We have lots of information coming – including video of the Sydney press conference with Richard Branson and John Borghetti. In the meantime, here’s a few photos from today’s event. We’ll upload [...]

Will Virgin Blue re-brand as Virgin Australia?

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This morning, Virgin Blue re-brands as Virgin Australia. As an employee of the airline, it’s been a little frustrating that I haven’t been able to share what little information I understood to be true but, thanks to the investigative blogging of our newest Aussie podcast partner, Will Horton, he’s been able to uncover certain clues [...]

Ryanair’s “Book to the sun” advertisement banned

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The British advertising watchdog (Advertising Standards Authority, or ASA) has banned yet another Ryanair advertising campaign. The print advertisement features a bikini clad model promoting “sunny” destinations – despite average spring temperatures ranging between only 6 and 10 degrees Celsius. Normally, I’d struggle to determine if this was a deliberate attempt to elicit a response [...]

Virgin Blue Unveils its New Look

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New Grbac Uniform This morning at 10am, Virgin Blue officially unveiled its new uniform to the public at Sydney Tower Westfields after the closely guarded secret was maintained by several thousand staff. Despite the airline crew addiction to social media and extroverted behaviour – as well as a company booklet issued to crew full of [...]

Flight.org’s Aviation Twitter Addiction

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As part of our commitment to producing media of interest for aviation enthusiasts and professionals, we’ve created a number of automated Twitter accounts that are fed with the latest (and greatest!) in aviation news. Unlike services such as Twitterfeed that indiscriminately posts everything fed off an RSS feed, we’ve developed a proprietary system that will [...]

Virgin Atlantic’s Charity Event at The Ivy, Sydney

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You’re airlines either got it or it hasn’t… Virgin Atlantic introduced their “You’re airlines either got it or it hasn’t” message to Sydney’s travel elite last night as part of a charity event to raise funds for the victims of the Queensland floods. In typical Virgin fashion, The Ivy floor staff were dressed in Atlantic [...]

More on Kevin Smith and Virgin America

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I wrote about Kevin Smith’s encounter with Virgin America a couple of days ago. The more I think about his experience, and the more I hear the story told from various angles (including variations of his own), the more I’m inclined the believe that the flight he was late for and refused carriage on was [...]

Kevin Smith, Virgin America, his blog and Twitter

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Not-so-silent Kevin Smith has had had another airline dummy spit on his blog – this time with Virgin America. Remember when he was kicked off a SouthWest aircraft back in Febuary for what he claimed was his rather wide carriage? On this occasion, he arrived at the VX gate 10 minutes prior to departure to [...]

The Day we Thought a Qantas A380 Crashed

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I received a disturbing phone call from a friend only a few hours ago who had caught the tail end of a news bulletin suggesting that Qantas debris had washed up onto a Beach in Batam. Traditional news services failed me, so I turned to the one place that offers immediate information – Twitter. As [...]

NBAA 2010 Social Media Panel (Video)

Paula Williams from Aviation Business Consultants was kind enough to post a video of the National Business Aviation Association (NBAA) Social Media Panel discussion to her website, but the file size and format wasn’t overly compatible with the web. The original file size was over 870MB and it had issues streaming via media player. I’ve [...]

Aeroflot’s Nude Cabin Crew Calendar

Mother Russia is often heavily scrutinised for its controversial and sexually orientated marketing tactics… by our prudish western standards anyhow. It’s the point of the creative teams in marketing to constantly push the envelope of a perceived social standard – and it works! Russia’s going through one of those sex-soaked stages of marketing where people [...]

Avianova Bikini Girl TV Advert

Russia’s number one low cost carrier, Avianova, have created an interesting TV commercial featuring cabin crew scantily dressed in bikinis washing one of their aircraft while a group of airport fire fighters watch on. It plays like something you expect to see on one of those seedy pay-per-view channels in a cheap motel room – [...]