flight - Aviation lifestyle blog. Airlines, Flight Training, Travel.
On November 29, 2011 AMR Corporation (the parent corporation of American Airlines) filed for Chapter 11 bankruptcy protection with $4 billion of cash. The move was made to “achieve a cost and debt structure that is industry competitive and thereby assure its long-term viability”. American Airlines stated that despite the filing it was continuing normal [...]
We’ve just surveyed 43 Australian flying school websites with results that aren’t that surprising. Aussie flying schools suck at marketing and creating a positive online presence. US schools aren’t that much better. The results of our survey will be published in a future post after we’ve evaluated every flying school website in the country. The [...]
Virgin Australia will today launch a national print and billboard campaign that gives us some indication of what we can expect from the brand in the future. Unlike the more flamboyant “flygirl” campaigns we’ve come to expect from the Virgin brand, today’s launch is far more subtle and focuses on what the company claims is [...]
I don’t know what’s more disgraceful: the fact Royal Jordanian have only just launched their Facebook and Twitter presence, or the fact I’ve only just found out about it. On May 14th, the social media company of TheOnlineProject hosted what they initially believed was the world’s first official aircraft tweet-up on board the airline’s newly [...]
Virgin Blue re-branded its domestic and narrow-body international operation (excluding the Polynesian Blue operation that consists of just one aircraft) into Virgin Australia. We have lots of information coming – including video of the Sydney press conference with Richard Branson and John Borghetti. In the meantime, here’s a few photos from today’s event. We’ll upload [...]
This morning, Virgin Blue re-brands as Virgin Australia. As an employee of the airline, it’s been a little frustrating that I haven’t been able to share what little information I understood to be true but, thanks to the investigative blogging of our newest Aussie podcast partner, Will Horton, he’s been able to uncover certain clues [...]
The British advertising watchdog (Advertising Standards Authority, or ASA) has banned yet another Ryanair advertising campaign. The print advertisement features a bikini clad model promoting “sunny” destinations – despite average spring temperatures ranging between only 6 and 10 degrees Celsius. Normally, I’d struggle to determine if this was a deliberate attempt to elicit a response [...]
New Grbac Uniform This morning at 10am, Virgin Blue officially unveiled its new uniform to the public at Sydney Tower Westfields after the closely guarded secret was maintained by several thousand staff. Despite the airline crew addiction to social media and extroverted behaviour – as well as a company booklet issued to crew full of [...]
You’re airlines either got it or it hasn’t… Virgin Atlantic introduced their “You’re airlines either got it or it hasn’t” message to Sydney’s travel elite last night as part of a charity event to raise funds for the victims of the Queensland floods. In typical Virgin fashion, The Ivy floor staff were dressed in Atlantic [...]
I wrote about Kevin Smith’s encounter with Virgin America a couple of days ago. The more I think about his experience, and the more I hear the story told from various angles (including variations of his own), the more I’m inclined the believe that the flight he was late for and refused carriage on was [...]
Not-so-silent Kevin Smith has had had another airline dummy spit on his blog – this time with Virgin America. Remember when he was kicked off a SouthWest aircraft back in Febuary for what he claimed was his rather wide carriage? On this occasion, he arrived at the VX gate 10 minutes prior to departure to [...]
I received a disturbing phone call from a friend only a few hours ago who had caught the tail end of a news bulletin suggesting that Qantas debris had washed up onto a Beach in Batam. Traditional news services failed me, so I turned to the one place that offers immediate information – Twitter. As [...]
Paula Williams from Aviation Business Consultants was kind enough to post a video of the National Business Aviation Association (NBAA) Social Media Panel discussion to her website, but the file size and format wasn’t overly compatible with the web. The original file size was over 870MB and it had issues streaming via media player. I’ve [...]
Mother Russia is often heavily scrutinised for its controversial and sexually orientated marketing tactics… by our prudish western standards anyhow. It’s the point of the creative teams in marketing to constantly push the envelope of a perceived social standard – and it works! Russia’s going through one of those sex-soaked stages of marketing where people [...]
 |
1,298 Subs 418,977 views. |
