Virgin Australia will today launch a national print and billboard campaign that gives us some indication of what we can expect from the brand in the future. Unlike the more flamboyant “flygirl” campaigns we’ve come to expect from the Virgin brand, today’s launch is far more subtle and focuses on what the company claims is [...]
Welcome Virgin Australia – Pictures

Virgin Blue re-branded its domestic and narrow-body international operation (excluding the Polynesian Blue operation that consists of just one aircraft) into Virgin Australia. We have lots of information coming – including video of the Sydney press conference with Richard Branson and John Borghetti. In the meantime, here’s a few photos from today’s event. We’ll upload [...]
Will Virgin Blue re-brand as Virgin Australia?

This morning, Virgin Blue re-brands as Virgin Australia. As an employee of the airline, it’s been a little frustrating that I haven’t been able to share what little information I understood to be true but, thanks to the investigative blogging of our newest Aussie podcast partner, Will Horton, he’s been able to uncover certain clues [...]
Ryanair’s “Book to the sun” advertisement banned
The British advertising watchdog (Advertising Standards Authority, or ASA) has banned yet another Ryanair advertising campaign. The print advertisement features a bikini clad model promoting “sunny” destinations – despite average spring temperatures ranging between only 6 and 10 degrees Celsius. Normally, I’d struggle to determine if this was a deliberate attempt to elicit a response [...]
Virgin Blue Unveils its New Look

New Grbac Uniform This morning at 10am, Virgin Blue officially unveiled its new uniform to the public at Sydney Tower Westfields after the closely guarded secret was maintained by several thousand staff. Despite the airline crew addiction to social media and extroverted behaviour – as well as a company booklet issued to crew full of [...]
Flight.org’s Aviation Twitter Addiction

As part of our commitment to producing media of interest for aviation enthusiasts and professionals, we’ve created a number of automated Twitter accounts that are fed with the latest (and greatest!) in aviation news. Unlike services such as Twitterfeed that indiscriminately posts everything fed off an RSS feed, we’ve developed a proprietary system that will [...]
Virgin Atlantic’s Charity Event at The Ivy, Sydney

You’re airlines either got it or it hasn’t… Virgin Atlantic introduced their “You’re airlines either got it or it hasn’t” message to Sydney’s travel elite last night as part of a charity event to raise funds for the victims of the Queensland floods. In typical Virgin fashion, The Ivy floor staff were dressed in Atlantic [...]
The Day we Thought a Qantas A380 Crashed

I received a disturbing phone call from a friend only a few hours ago who had caught the tail end of a news bulletin suggesting that Qantas debris had washed up onto a Beach in Batam. Traditional news services failed me, so I turned to the one place that offers immediate information – Twitter. As [...]










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