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Virgin Australia will today launch a national print and billboard campaign that gives us some indication of what we can expect from the brand in the future. Unlike the more flamboyant “flygirl” campaigns we’ve come to expect from the Virgin brand, today’s launch is far more subtle and focuses on what the company claims is [...]
The British advertising watchdog (Advertising Standards Authority, or ASA) has banned yet another Ryanair advertising campaign. The print advertisement features a bikini clad model promoting “sunny” destinations – despite average spring temperatures ranging between only 6 and 10 degrees Celsius. Normally, I’d struggle to determine if this was a deliberate attempt to elicit a response [...]
Who doesn’t love an airline bitch-fight? The difference between European airlines and what we generally see in the Asia-Pacific arena is that the Europeans don’t wear gloves. I quite enjoy the competitive banter between Australian airlines – particularly Jetstar and Virgin Blue – who always seems to be up for a friendly cat-flight; much of [...]
The latest installment into Qantas’ ageing “I Still call Australia Home” campaign was launched nationally in Australia during the Bledisloe Cup in August. It has been met with mixed reactions from both marketeers and the audience for which it was intended – since it’s nothing more than a variation on a theme that they’ve been [...]
Virgin Blue are set to launch a new advertising campaign on Australian television Sunday night when they launch their ‘where great ideas fly‘ campaign. It will feature, Alex, in parallel time zones 1999 and 2009 and the ultimate comparison – on the long lonely drive between Melbourne and Sydney to see his girlfriend in 1999 [...]
Air New Zealand unveiled a new advertising campaign on the 11th May 2009 aptly named “Nothing to Hide”. More than 90 Air NZ staff members are featured in the campaign, with eight demonstrating the airline’s transparency when it comes to their product by ‘wearing’ nothing more than body paint. The airline’s CEO, Rob Fyfe, also [...]
V Australia launch their new “Flygirl” campaign tonight on Australian television, marking the commencement of their first major brand and product marketing campaign. The style of campaign was already a success in the USA when it was launched on billboards across California. The campaign moves away from the successful ‘Hamish and Andy’ advertisements that were [...]
Ryanair appeal to a minority audience. Since their minority backpacking audience will fly with them regardless of Ryanair’s approach to air travel or their advertising (because of the perceived low costs) they can get away with offending anybody outside of their target market in the name of brand awareness. Their rude, crude and distasteful approach [...]
Some time back we set up a number of Twitter accounts that would automate the hourly posting of … [Read More...]
From all of the contributors at flight.org, we would like to wish you all the best of the holiday … [Read More...]
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The industrial unrest within the Qantas group is no secret. The long-haul pilot body, engineers, … [Read More...]
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