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Virgin Australia will today launch a national print and billboard campaign that gives us some indication of what we can expect from the brand in the future. Unlike the more flamboyant “flygirl” campaigns we’ve come to expect from the Virgin brand, today’s launch is far more subtle and focuses on what the company claims is [...]
The British advertising watchdog (Advertising Standards Authority, or ASA) has banned yet another Ryanair advertising campaign. The print advertisement features a bikini clad model promoting “sunny” destinations – despite average spring temperatures ranging between only 6 and 10 degrees Celsius. Normally, I’d struggle to determine if this was a deliberate attempt to elicit a response [...]
Russia’s number one low cost carrier, Avianova, have created an interesting TV commercial featuring cabin crew scantily dressed in bikinis washing one of their aircraft while a group of airport fire fighters watch on. It plays like something you expect to see on one of those seedy pay-per-view channels in a cheap motel room – [...]
Australia’s Prime Minister, Kevin Rudd, was dumped on Wednesday night for his deputy, Julia Gillard – or Jihad Julia as she’s affectionately known to millions. Gillard is Australia’s first female and our first unmarried PM. For Kev, Kevin 07 was once his election slogan – now it’s his approval rating. Despite his pathetic poor performance, [...]
The brilliant Braniff International (1928-1982) advertising campaign of the late 60′s was a broad strategy employed to re-invent the airline and its struggling brand from inevitable obscurity. The marketing effort was managed by Mary Wells Lawrence who was one of the highest paid advertising executives of her era, and she was considered to be one [...]
Sex sells, right? The Braniff International (1928-1982) ‘Air Strip’ television and print advertising was part of a broader campaign that was used to re-invent the airline – read about it here. In the television commercial, a ‘hostess’ casually takes layers of her Emilio Pucci ‘hostess’ uniform for the duration of the commercial in the form [...]
The Saverjet viral video campaign is orientated around the operations of the budget (and fictitious) airline at SaverJet.com. It plays out as a parody of Australian low cost carriers and their supposed array of hidden fees and charges incurred beyond the advertised airfare. The ‘humorous’ approach to the low cost experience was directed at both [...]
When Jetstar made a so-called exclusive appearance on Australia’s channel 7′s morning show, Sunrise, it caught the attention of the ABC’s Media Watch program. The riveting Sunrise ‘interview’ challenges the fuzzy line and blurry interpretations between a sponsored advertisement and true editorial/news content. The painful three and a half minute interview, headlined as ‘JETSTAR’S BIG [...]
In the aftermath Air New Zealand’s successful Nothing to Hide television and print campaign, Air NZ launched a viral-ready Cougar Pride advertisement through December 2009 and January 2010 that featured a David Attenborough style mocumentary detailing the (apparent) desperate single life of the slightly older NZ female population. Perhaps their campaign was inspired by the [...]
Who doesn’t love an airline bitch-fight? The difference between European airlines and what we generally see in the Asia-Pacific arena is that the Europeans don’t wear gloves. I quite enjoy the competitive banter between Australian airlines – particularly Jetstar and Virgin Blue – who always seems to be up for a friendly cat-flight; much of [...]
I was just making my way through an old terabyte hard drive trying to make sense of my madness when I came across this brilliant billboard advertising campaign. Three Indian airlines – Jet Airways, Kingfisher Airlines and Go Airlines – all tired to outdo each other in their outdoor advertising campaigns. It all started when [...]
Every now and again there’s a print advertisement in the airline world that makes you question the intent of the marketing company. Were they looking for a slot on media watch? Were they looking to have their awful advert circulated via the web for brand awareness? Were the designers on drugs at the time… or [...]
What does any airline marketing department do that’s just created a bunch of insulting and confrontational advertisements for a range of their destinations? The option Air New Zealand chose was to share a range of ideas with their Twitter following via Twitpic.com for feedback. What followed were an avalanche of insults and some constructive criticism [...]
The latest installment into Qantas’ ageing “I Still call Australia Home” campaign was launched nationally in Australia during the Bledisloe Cup in August. It has been met with mixed reactions from both marketeers and the audience for which it was intended – since it’s nothing more than a variation on a theme that they’ve been [...]
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