Air New Zealand TV commercial: “Nothing to Hide”

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Air New Zealand unveiled a new advertising campaign on the 11th May 2009 aptly named “Nothing to Hide”. More than 90 Air NZ staff members are featured in the campaign, with eight demonstrating the airline’s transparency when it comes to their product by ‘wearing’ nothing more than body paint. The airline’s CEO, Rob Fyfe, also [...]

V Australia – more pics and new TV campaign

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Attached are a few more pics of V Australia’s first Boeing 777-300ER on the production line at Boeing. Also attached are some photos of V Australia’s appearance at the National Business Travel Association (NBTA) Annual Convention & Trade Show. NBTA is a source for critical information on the business travel industry, with over 2,700 global [...]

Ryanair: Beds and Blowjobs

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Ryanair appeal to a minority audience. Since their minority backpacking audience will fly with them regardless of Ryanair’s approach to air travel or their advertising (because of the perceived low costs) they can get away with offending anybody outside of their target market in the name of brand awareness. Their rude, crude and distasteful approach [...]