Air New Zealand ‘Bare Essentials’ Safety Video

anz-bare

Air New Zealand has released a new in-flight safety video in the aftermath of the viral success of the “Nothing to Hide” television campaign where actual airline staff ‘wore’ nothing more than body paint to illustrate the transparency of their airfares. Perhaps it’s a little ironic that a campaign called Nothing to Hide actually hides [...]

Air New Zealand TV commercial: “Nothing to Hide”

2012-03-29_044517

Air New Zealand unveiled a new advertising campaign on the 11th May 2009 aptly named “Nothing to Hide”. More than 90 Air NZ staff members are featured in the campaign, with eight demonstrating the airline’s transparency when it comes to their product by ‘wearing’ nothing more than body paint. The airline’s CEO, Rob Fyfe, also [...]