flight - Aviation lifestyle blog. Airlines, Flight Training, Travel.
This morning, Virgin Blue re-brands as Virgin Australia. As an employee of the airline, it’s been a little frustrating that I haven’t been able to share what little information I understood to be true but, thanks to the investigative blogging of our newest Aussie podcast partner, Will Horton, he’s been able to uncover certain clues [...]
New Grbac Uniform This morning at 10am, Virgin Blue officially unveiled its new uniform to the public at Sydney Tower Westfields after the closely guarded secret was maintained by several thousand staff. Despite the airline crew addiction to social media and extroverted behaviour – as well as a company booklet issued to crew full of [...]
In case you’ve been living underground the last few days, United Airlines and Continental Airlines have announced a merger that will make it the worlds’ largest airline, surpassing Delta in size, and creating a single brand that will service 370 destinations in 59 countries. The deal, expected to close by the end of the year, [...]
The brilliant Braniff International (1928-1982) advertising campaign of the late 60′s was a broad strategy employed to re-invent the airline and its struggling brand from inevitable obscurity. The marketing effort was managed by Mary Wells Lawrence who was one of the highest paid advertising executives of her era, and she was considered to be one [...]
In the aftermath Air New Zealand’s successful Nothing to Hide television and print campaign, Air NZ launched a viral-ready Cougar Pride advertisement through December 2009 and January 2010 that featured a David Attenborough style mocumentary detailing the (apparent) desperate single life of the slightly older NZ female population. Perhaps their campaign was inspired by the [...]
Who doesn’t love an airline bitch-fight? The difference between European airlines and what we generally see in the Asia-Pacific arena is that the Europeans don’t wear gloves. I quite enjoy the competitive banter between Australian airlines – particularly Jetstar and Virgin Blue – who always seems to be up for a friendly cat-flight; much of [...]
There are a number of risks associated with using third party applications to manage online relationships with customers. We blogged about the risks associated with short URL services a few days ago, but that one topic doesn’t come close to articulating the potential dangers of using multiple social (and other) platforms to manage data and/or [...]
You would probably have be living under a rock if you weren’t familiar with services that truncate long URL’s into shorter, more manageable links. For those of you that don’t know what they are, they take a loooong URL and shorten them down to fewer characters so they can be more easily managed for dissemination [...]
South African LCC Kulula have recently released this new aircraft livery on one of its new 737-800s (registration ZS-ZWP) entitled “Flying 101″. Various sections of the unusually unique lime fuselage are labelled with captions – essentially providing a comic insight into the features of an airliner. The design work was apparently completed in-house by Kulula, [...]
What did your airline do for Christmas? If you were a passenger, what did your airline do for you? I was (un?)fortunate enough to be working Christmas night out of Los Angeles bound for Sydney. We had a great cabin crew who all seemed to embrace the Christmas season, so the ambience and mood on [...]
The latest installment into Qantas’ ageing “I Still call Australia Home” campaign was launched nationally in Australia during the Bledisloe Cup in August. It has been met with mixed reactions from both marketeers and the audience for which it was intended – since it’s nothing more than a variation on a theme that they’ve been [...]
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