flight - Aviation lifestyle blog. Airlines, Flight Training, Travel.
Qantas have produced a number of excellent podcasts. The first series, Plane Speak, is presented by Captain Dale Newman, and he answers some of the common questions that are asked by passengers. The second series is released as part of Qantas’ 90th Anniversary birthday and cover the history of the organisation dating back to the [...]
The brilliant Braniff International (1928-1982) advertising campaign of the late 60′s was a broad strategy employed to re-invent the airline and its struggling brand from inevitable obscurity. The marketing effort was managed by Mary Wells Lawrence who was one of the highest paid advertising executives of her era, and she was considered to be one [...]
Sex sells, right? The Braniff International (1928-1982) ‘Air Strip’ television and print advertising was part of a broader campaign that was used to re-invent the airline – read about it here. In the television commercial, a ‘hostess’ casually takes layers of her Emilio Pucci ‘hostess’ uniform for the duration of the commercial in the form [...]
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