Royal Jordanian Join the (Social) Space Race

Royal Jordian on Facebook and Twitter

I don’t know what’s more disgraceful: the fact Royal Jordanian have only just launched their Facebook and Twitter presence, or the fact I’ve only just found out about it. On May 14th, the social media company of TheOnlineProject hosted what they initially believed was the world’s first official aircraft tweet-up on board the airline’s newly [...]

NBAA 2010 Social Media Panel (Video)

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Paula Williams from Aviation Business Consultants was kind enough to post a video of the National Business Aviation Association (NBAA) Social Media Panel discussion to her website, but the file size and format wasn’t overly compatible with the web. The original file size was over 870MB and it had issues streaming via media player. I’ve [...]

The Day United Airlines Twitter was Hijacked

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There are a number of risks associated with using third party applications to manage online relationships with customers. We blogged about the risks associated with short URL services a few days ago, but that one topic doesn’t come close to articulating the potential dangers of using multiple social (and other) platforms to manage data and/or [...]

Airlines and Short URL Services – Protect Your Brand

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You would probably have be living under a rock if you weren’t familiar with services that truncate long URL’s into shorter, more manageable links. For those of you that don’t know what they are, they take a loooong URL and shorten them down to fewer characters so they can be more easily managed for dissemination [...]

Fat Kevin Smith, Southwest and Twitter

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On February 14th, Kevin Smith was boarded onto a Southwest Airlines flight only to be disembarked shortly afterwards because staff felt that that they couldn’t justify carrying somebody of such ample girth on a full flight. Flight attendants claimed his large size would impede on the comfort of other passengers, and they deemed him to [...]

How to create a great viral video! Christmas dance at Lisbon

Lisbon YouTube

Holiday makers are usually the less fortunate in the airline industry. Delays. Queues. Noise. Anarchy. You name it. Those unfortunate enough to be flying on Christmas day normally have to sacrifice part of the day’s festivities for the sake of a golden ticket or (possibly) less expensive airfares. The nature of an airport terminal is [...]

Britney Spears Tweets @VAustralia

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There’s an old marketing adage that says that a satisfied customer will tell three people about their positive experience – while an unhappy customer will tell ten. This no longer applies. In the web 2.0 world of Facebook, forums, review-sites, blogs and real-time Twitter, a customer can potentially reach millions of people in a matter [...]

John Mayer Tweets about Qantas and the A380

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John Mayer tweeted his adverse experience onboard a Qantas A380 flight yesterday and demonstrated the real time damage a single tweet from Twitter can cause an airline. Mayer was on board a LAX bound A380 service ex Sydney when fuel issues forced a return to Sydney… and was then diverted into Melbourne. Mayer’s initial tweet [...]