Metar to Twitter – Free service

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Some time back we set up a number of Twitter accounts that would automate the hourly posting of aviation metars for a small number of airports (examples: @YSSYmetar & @KLAXmetar). We were later inundated with requests from people that wanted us to set up accounts for their own local airports. It was a little time-prohibitive [...]

Royal Jordanian Join the (Social) Space Race

Royal Jordian on Facebook and Twitter

I don’t know what’s more disgraceful: the fact Royal Jordanian have only just launched their Facebook and Twitter presence, or the fact I’ve only just found out about it. On May 14th, the social media company of TheOnlineProject hosted what they initially believed was the world’s first official aircraft tweet-up on board the airline’s newly [...]

Kevin Smith, Virgin America, his blog and Twitter

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Not-so-silent Kevin Smith has had had another airline dummy spit on his blog – this time with Virgin America. Remember when he was kicked off a SouthWest aircraft back in Febuary for what he claimed was his rather wide carriage? On this occasion, he arrived at the VX gate 10 minutes prior to departure to [...]

The Day We Thought a Qantas A380 Crashed

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I received a disturbing phone call from a friend only a few hours ago who had caught the tail end of a news bulletin suggesting that Qantas debris had washed up onto a Beach in Batam. Traditional news services failed me, so I turned to the one place that offers immediate information – Twitter. As [...]

NBAA 2010 Social Media Panel (Video)

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Paula Williams from Aviation Business Consultants was kind enough to post a video of the National Business Aviation Association (NBAA) Social Media Panel discussion to her website, but the file size and format wasn’t overly compatible with the web. The original file size was over 870MB and it had issues streaming via media player. I’ve [...]

The Day United Airlines Twitter was Hijacked

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There are a number of risks associated with using third party applications to manage online relationships with customers. We blogged about the risks associated with short URL services a few days ago, but that one topic doesn’t come close to articulating the potential dangers of using multiple social (and other) platforms to manage data and/or [...]

Fat Kevin Smith, Southwest and Twitter

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On February 14th, Kevin Smith was boarded onto a Southwest Airlines flight only to be disembarked shortly afterwards because staff felt that that they couldn’t justify carrying somebody of such ample girth on a full flight. Flight attendants claimed his large size would impede on the comfort of other passengers, and they deemed him to [...]

Britney Spears Tweets @VAustralia

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There’s an old marketing adage that says that a satisfied customer will tell three people about their positive experience – while an unhappy customer will tell ten. This no longer applies. In the web 2.0 world of Facebook, forums, review-sites, blogs and real-time Twitter, a customer can potentially reach millions of people in a matter [...]

John Mayer Tweets about Qantas and the A380

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John Mayer tweeted his adverse experience onboard a Qantas A380 flight yesterday and demonstrated the real time damage a single tweet from Twitter can cause an airline. Mayer was on board a LAX bound A380 service ex Sydney when fuel issues forced a return to Sydney… and was then diverted into Melbourne. Mayer’s initial tweet [...]

Air New Zealand asks Twitter Followers for Marketing Advice

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What does any airline marketing department do that’s just created a bunch of insulting and confrontational advertisements for a range of their destinations? The option Air New Zealand chose was to share a range of ideas with their Twitter following via Twitpic.com for feedback. What followed were an avalanche of insults and some constructive criticism [...]