viral marketing

Oprah and the ‘Big Mac for Comment’

December 7, 2010 By Marty 2 Comments

In one of the smarter moves that Aussie tourism has made in recent years, they’ve just flown a lucky group of Oprah audience members to Australia. Oprah’s now officially on her way to Australia in the comfort of private jet while the rest of her entourage arrived in Sydney this morning. The plan to convert [...]

Filed Under: Lifestyle, Travel Tagged With: marketing, tourism, viral marketing

Aeroflot’s Nude Cabin Crew Calendar

July 2, 2010 By Marty 8 Comments

Mother Russia is often heavily scrutinised for its controversial and sexually orientated marketing tactics… by our prudish western standards anyhow. It’s the point of the creative teams in marketing to constantly push the envelope of a perceived social standard – and it works! Russia’s going through one of those sex-soaked stages of marketing where people [...]

Filed Under: Branding, Cabin Crew, Other Airlines Tagged With: cabin crew, marketing, viral marketing

Avianova Bikini Girl TV Advert

July 1, 2010 By Marty 2 Comments

Russia’s number one low cost carrier, Avianova, have created an interesting TV commercial featuring cabin crew scantily dressed in bikinis washing one of their aircraft while a group of airport fire fighters watch on. It plays like something you expect to see on one of those seedy pay-per-view channels in a cheap motel room – [...]

Filed Under: Other Airlines, TV Advertising Tagged With: advertisement, advertising, tv commercial, viral marketing